The Ridare StoryRidare is built on a love of people and logistics, and the belief that when those two things come together, the results are exceptional. Sophie's career began in education, teaching at a specialist education school. Her work was defined by care, precision and a genuine investment in the people around her.
Moving into the luxury travel world, Sophie began working closely alongside event planners and quickly noticed something - planners were carrying the full weight of both production and guest management, yet nobody was dedicated solely to the guest experience.
Ridare was created to change that.
“Great events are remembered for how they make people feel. Looking after guests with care and kindness is what helps to make that happen.”